Sample Scripts


The following three scripts were written as part of a Lifetime re-branding campaign.

“The Scarlet F”

A diverse range of women all dressed in gray wander, their heads down, through a bleak post-apocalyptic wasteland reminiscent of that of Charlize Theron’s “Mad Max.”

On each woman’s rags is emblazoned a scarlet “F.”

They make their way toward the throngs of shouting crowds as they trudge on.

As the crowds grow closer, they see that it’s actually groups of men and women shouting their approval, chanting and holding up signs that read, “FEMINIST” as far as the eye can see.

The women are heartened by the show of solidarity, and the world begins to turn to color. The women pump their fists and give thumbs-up to their supporters as they look off into the distance at their destination.

Music swells as all eyes turn to a mountaintop in the distance. Atop the mountain is planted a red flag, majestically waving.

The flag says “LIFETIME.”

“Lifetime Movie Support Group”

In this lighthearted promo, Tina Fey leads a women’s support group for survivors of Lifetime movie acting.

The women are all plagued by memories of deadly secrets, jealous exes, unfulfilled Christmas wishes, and missing babies.

They go around the circle and each participant introduces herself:
VALERIE BERTINELLI: “Hi, I’m Valerie. And I’m a Lifetime Movie Survivor.”
GROUP: “Hi, Valerie.”

Each participant (Tori Spelling, Tiffani-Amber Thiessen, Robin Givens, Meredith Baxter, Nancy McKeon) takes a turn in watching one of her scenes, which Tina cues up on the screen in front of them:

Tina then pauses the clip and encourages participants to suggest an alternate, more empowering next line.

The meeting gets more rowdy as the clips are played, with the women shouting out lines and “owning” this new-found power!

Then Tina reveals that she has a wonderful surprise for the women:
TINA: “Ladies, the Lifetime missing baby has been found – and he’s all grown up.”
He walks out – reveal it’s Justin Bieber.

CUT TO: Justin eating popcorn with the women, as he joins in on the rowdiness of watching and yelling out at the clips.

TAG: LIFETIME: IT’S TIME TO WRITE A NEW STORY
ALT TAG: REWRITE HERSTORY. LIFETIME.


“It’s Time”

This inspirational promo features swelling music as women all declare, “It’s time.”

Mom closes the door behind her sleeping child.
MOM: “It’s me time.”

Woman sits in a reception area, holding her portfolio.
RECEPTIONIST: “It’s your time.”
Woman takes a breath and stands up.

Female swimmer looks out into an Olympic pool.
FEMALE SWIMMER: “It’s go time.”

Series of faces of diverse Lifetime women, one after another:
“It’s my time.” “It’s my time.” “It’s my time.” “It’s my time…”

Large diverse group of women all declaring in a single voice: “It’s our time.”

TAG: IT’S LIFETIME


“Yuletide Throwdown”

EXT: a group of four CAROLERS IN RED Christmas sweaters and festive scarves and hats are carrying their songbooks as they walk down the sidewalk.

FEMALE CAROLER IN RED
(re: the house they’re approaching)

I hear this is the house with the International Delight.

As they approach the gate, they are stopped in their tracks by another group of four CAROLERS IN GREEN. There is a stare-down. Then… break! One Caroler in Red opens the gate and all eight race down the front path.

Cut to: 30-something WIFE opens the door to the sound of carolers on her front lawn. 30-something HUSBAND is beside her with a tray of coffee with International Delight.

CAROLERS IN RED
(sung)
Jingle bells, jingle bells
Jingle all the way
Oh what fun it is to ride
In a one-horse open sleigh-hey!…

They are delighted. Husband moves to hand out the coffees. Reveal that Carolers in Green are standing on the other side of the lawn.

CAROLERS IN GREEN
(sung forcefully)
We wish you a Merry Christmas
We wish you a Merry Christmas
We wish you a Merry Christmas
And a happy new year!

Husband and Wife look confused.

CAROLERS IN RED
(sung – “shouting down” CAROLERS IN GREEN)
Deck the halls with boughs of holly
Fa la la la la la la la la
’Tis the seaon to be jolly
Fa la la la la la la la la

Carolers in Green cross in front of Carolers in Red with a flourish, with jazz hands.

CAROLERS IN GREEN
Here we come a-wassailing
Among the leaves so green…
Here we come a-wandering
So fair to be seen…

WIFE
Okay, okay, HOLD UP!!!

Everyone stops.

WIFE
With new holiday flavors like Frosted Sugar Cookie and Peppermint Mocha, there’s plenty of International Delight for everyone!

There is a moment. The opposing carolers sheepishly look at each other. They begin slowly shaking hands.

SFX: Bells ringing

Then they hug, they high-five… horse around on each other’s shoulders… a man and woman from opposing caroler groups share a cartoonishly passionate kiss under mistletoe.

TAG: International Delight bumper

“The Pie-oneers!”

MUSIC: Sweeping frontier type
GFX: The Pie-oneers!

EXT: Two FRONTIERWOMEN sit in front of their log cabin.

FRONTIERWOMAN 1
(sweetly)
Jebediah just loves my home-baked pies.

FRONTIERWOMAN 2
No, he don’t.

FRONTIERWOMAN 1
You hold your tongue!

FRONTIERWOMAN 2
Sister, listen to me!
(Leans in and hisses, conspiratorially.) I’ve heard tell that in the dead of night, Jeb creeps about the mercantile, he does. Because he’s got his eye on the pie of another missus.

FRONTIERWOMAN 1
Heavens to Betsy!
(then, looking out:) I’ll cut that bitch.

TITLE CARD: Mrs. Smith’s